Why digital transformation is important for interior designers
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If you want your interior design business to stand the test of time, you need to embrace digital transformation by experimenting with new technologies and rethinking your standard practices.
Digital transformation is an evolution of three areas of a business: customer experience, business processes and business models. When it comes to the customer experience, the use of technology can help drive customer growth and understanding while creating more points of contact with them.
For interior designers, digital transformation has an impact on the standard practice of business development and lead generation. Interior design is an industry where new business opportunities arise through personal connections and word of mouth recommendations. It is a consolidated practice in the industry, but recently there has been a change.
Related: The Role of Corporate Culture in Digital Transformation
Thanks to the high demand for virtual design consultations and the power of social media, designers are now being discovered online. Personal relationships are always crucial to get new interior projects. But digital branding can help you not only build your authority and credibility, but also generate qualified leads and new business.
This new reality represents new opportunities and new challenges. For example, if previously you could easily trace the origin of the referral and who the testimonial was, now you need to intentionally plan your customers’ online journey from the time they find out about you until they convert. into clients.
To stay competitive in the industry, you want to invest in technology to create a great customer experience along the journey across multiple communication channels and touchpoints (such as social media, email, and live chat). direct).
Related: The Changing Face of Digital Transformation
Why you should map your customers’ online journeys
Your customer’s online journey is a person’s journey from awareness to consideration and conversion. It’s the steps someone takes that transforms them from a primary customer to a paying customer.
As a business owner, you want to lead the way for your customers. Part of that path is the sales funnel. Word of mouth is not reliable or scalable. But you have control over the funnel map because it is intentional. Funnel mapping is a flowchart of the actions you encourage your website visitors to take with a specific goal in mind.
The goal of mapping your customer journey is to guide your target customers from start to finish in a more effective and efficient manner. You want to understand how they discover and learn about your business, what catches their attention, why and when they decide to buy. You need to be able to visualize and understand what your potential customers are thinking and doing at each stage of the buying journey.
Knowing what they think gives you valuable information for decision-making in areas such as what marketing activities to invest in, the relevant messages created at each step, and information on traffic sources.
All of these initiatives are part of a bigger plan: the ever-evolving process of digital transformation in your design business.
Using technology helps you find inspiration, collect ideas for future interior design projects, and run your business more efficiently. Technology offers innovative ways to market your design business and reach more leads than ever before.
Related: Does Your Business Need a Digital Transformation?