the reynaers group’s ‘carré’ showroom opens in paris
the “square” highlights the production know-how of the reynaers group
The ‘Square’ showroom in Paris is a new meeting place, workand exchange completed by Studio 5•5 for Reynaers Aluminium, and its partner Forster, specialized in steel production. Radiant with natural light, electric blue accents, greenery and raw materials, the showroom highlights the know-how and manufacturing processes of the different solutions offered by the two companies. At the end of the day, ‘it is a meeting place between architects and manufacturers,’ explains the studio.
all images courtesy of Studio 5•5
transform scrap materials + raw profiles into vibrant furniture
Inside the “Square”, Studio 5•5 (see more here) used off-cuts and raw profiles from Forster and Reynaers Aluminum (see more here) to build the furniture and lighting. The architects also incorporated existing industrial products and solutions from the group’s manufacturing workshops, displaying them in the center of the showroom for interested visitors and customers to peruse.
Reinforcing the “production” atmosphere, collapsible and mobile units help the group reconfigure any space for specific events or programs. ‘Shelves-racks, suspension profiles, benches-trolleys, all allow you to immerse yourself in the know-how of the transformation of aluminum and steel while showcasing the reference sites of each manufacturer. Connecting the different elements are splashes of greenery, recalling the purpose of facades and frames: a link between the interior and exterior of any architectural device,” write the architects.
aluminum profiles on shelves, recycled into shelves
meeting room, clad in electric blue
mobile and dismountable units fill the showroom