The bold design of the next-generation Ford Ranger crafted with customer feedback in mind
Ford’s sole distributor in Malaysia, Sime Darby Auto ConneXion (SDAC) caused a stir in the local automotive arena with the launch of the Next Generation Ford Ranger last month. The latest pickup is tough, smart and versatile, and incorporates many new features and technologies that make it a trusted partner for work, family and play.
Ahead of the showroom launch of the Next Generation Ranger, SDAC continues its first nationwide tour of Malaysia, with upcoming events premiering in Kuching from September 7-11 at Vivacity Megamall and Suria Sabah Shopping Mall, Kota Kinabalu from October 5 to 9. Rangers fans can register on the “Register” page here to get exclusive invitations for these previews.
Next-gen Ranger preview events have already taken place in 3 regions, including Kuala Lumpur, Penang, and Johor Bahru.
While the Ranger has always been one of the best-selling trucks in Malaysia, the latest model brings several notable updates to the table which makes it even more awesome and interesting. It’s the result of deep customer insights from extensive customer research, combined with the Ranger’s award-winning pickup truck formula, Ford says.
The new Ranger’s chief designer, Max Tran and his team have spent hundreds of hours gathering feedback from customers around the world. They observed how customers use their truck on a daily basis. The automaker conducted a total of 5,000 interviews and wrote over 1,800 pages of field notes for reference, which helped guide engineers and designers to create the new Ranger with the features and capabilities desired by customers.
“Seeing owners use their trucks, whether for work, family or recreation, inspired some fantastic ideas that guided our design and development decisions,” Tran said.
One of the most exciting examples is an integrated box side step. “During our clinical sessions, we noticed that many clients had difficulty reaching the bed over the side of the truck; others stood on the rear tire or bumper to gain access. So we came up with the idea of a box stage.
This simple but effective idea is basically a foot space behind the rear wheel to help with climbing up and reaching the deck. “We simulated one, tested it with owners and the response was overwhelming. People told us that this step would be reason enough to buy the Ford Ranger.
When it comes to exterior design, Ford revamped the truck with two important guiding principles in mind: bringing it into the future and making it Built Ford Tough. And, the result is a stunning appearance with incredible style and functional elements.
“Customers had clear ideas about what they liked and how they used their Rangers in their daily lives,” Tran said. “We also needed to incorporate features customers want and love to make sure it was welcoming, contemporary and as versatile as possible. The new step in the rear bumper, for example, was a direct result of customer feedback on better accessibility to the load area and they also wanted a wider load area that could accommodate a full-width pallet in the bin.
“Some of us looked to nature, some to architecture, and some to art for inspiration. We didn’t hold back. We let our designers really do their thing,” said Tran said, “We really looked at the Ranger as the brother of the F-150. Ranger has developed a strong following over the past 10 years, and we really looked at the iconic design features that made it such a truck.” appreciated around the world, but which have also pushed the limits of design.
Major exterior highlights include –
- A bold new grille with new C-clamp headlights and daytime running lights
- Pronounced wheel arches
- Strong shoulder lines
- Large carved Ranger logo on the tailgate
- New taillights designed in line with C-clamp headlight graphics
- 18-inch rims (16-inch standard)
- Track increased by 50 mm and wheelbase longer by 50 mm for better road holding
The striking exterior is matched by an equally stunning interior with a sleek new cockpit, user-friendly technology and a premium, versatile and spacious cabin. Highlights include –
- Soft-touch materials and appliques enhance the interior ambience
- Design elements carried over from the exterior, such as the air vent fins, feature a similar design to the front grille
- Some exterior surface treatments suitable for interior use
- New dashboard with a coast-to-coast design provides a more spacious feel
- A high-resolution 12-inch (10.1-inch standard) portrait-style touchscreen infotainment screen paired with a Ford SYNC 4 system and Apple CarPlay and Android Auto wireless connectivity. Customers wanted portrait orientation with enough space for navigation screens
- The door release handles are mounted lower while taking customer feedback into account. These appear more linear and provide easier access to window switches and armrests.
- Intelligent air conditioning system with cooling outlets for rear occupants on the back of the center console
- More comfortable seats with new bolsters and foam inserts
- Fold-flat second-row seats with out-of-sight, secure storage under the seat
- Extra storage space in the door pockets
“The next-generation Ranger truly redefines the pickup’s role as a trusted partner for work, family and play,” said Gary Boes, director of corporate product line management, Global Trucks. “With the help of all the rich customer information, we’ve created a Ranger that we believe will inspire owners to do more of what they love to do, with features that encourage them to explore new horizons.”
Engine and performance
The new generation Ford Ranger is powered by a 2.0-liter EcoBlue diesel engine, available in two versions – single and twin-turbo.
The XL and XLT versions are equipped with a mono-turbo block delivering 170 hp of maximum power at 3,500 rpm and 405 Nm of maximum torque between 1,750 and 2,500 rpm. The XLT Plus and WildTrak, on the other hand, get their power from a twin-turbo unit which is good for generating 210bhp at 3750rpm and 500Nm at 1750-2000rpm.
As for the transmission, the single turbo mill is linked to a six-speed manual or automatic, while the twin-turbo gets a 10-speed AT with an electronically locking rear differential. All Ranger trims also feature the Part-Time 4×4 Drive System with the WildTrak also offering enthusiasts 6 drive modes – Eco, Normal, Tow/Haul, Slippery, Sand and Mud/Ruts.
Now that you’ve had a taste of what the next-generation Ford Ranger has to offer, it’s time to experience the adventure in person at the upcoming preview events –
Mega mall Vivacity
Suria Sabah Mall
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