NEW YORK–(BUSINESS WIRE)–Sept. 19, 2022–
Schumacher, the venerable American design house, announces the opening of its first showroom in Nashville, TN on October 17th. It will include a traditional showroom experience exclusively for interior designers, as well as a separate luxury boutique for designers and design enthusiasts to source smaller items.
Illustration of the exterior of the concept showroom (Photo: Schumacher)
Schumacher chose Nashville for its growing art and design community; becoming the next hub for interior designers and like-minded people interested in entertainment, living in beautiful spaces and self-expression. Located at 609 Merritt Ave in the Wedgewood-Houston neighborhood, this freestanding showroom will be Schumacher’s first location since moving from its own freestanding building at 201 E 56th St to the Design & Decoration Building in New York City in May 1998. Schumacher joins other commerce ventures like Holly Hunt, Janus & Co and Stark that have moved to street-level spaces.
“Nashville is full of incredible design talent. We feel it is our duty to bring these talents closer to a growing audience of design enthusiasts and educate people on how interior designers can improve their lives,” says Timur Yumusaklar, CEO of Schumacher’s parent company, F. Schumacher & Co. “At Schumacher, we believe that good design can have a hugely positive impact on our emotional well-being and that it can allow us to be better – calmer, more centered, happier, more energetic.
“The bright, easy-to-shop showroom will feature Schumacher fabrics, wallpapers and trim. Designed with designers in mind, the bright space features large work tables for planning projects and meeting with clients,” says Schumacher Creative Director Dara Caponigro. “We create a serene yet stimulating environment where we hope designers will feel energized and inspired. We want designers to be able to use the space as a resource and a meeting place outside of their offices whenever they need it.
The shop will sell antiques, unique home furnishings and gifts including pillows, throws, rugs, baskets, coffee table books, photographs, artwork, tableware and ceramics handmade – many made by local Nashville artisans and others purchased. of artists from all over the world. Monthly educational and inspirational events will be held to bring design enthusiasts together in the Nashville area along with fun activities including flower arranging classes, trunk shows, book signings and workshops for designers. interior.
Two of Schumacher’s sister brands will also be present: Backdrop, the independent paint and wallpaper brand, will have an independent boutique in the store. Customers will also have access to Freddie, the designer network that helps interior designers grow their business and connects them with potential new customers. Shoppers can browse Freddie’s online platform to see the work of its large group of designers while also having the opportunity to access these designers and other trend setters through in-store events.
For more information, visit www.fschumacher.com or check out the concept store at 609 Merritt Ave, Nashville, TN 37203.
Since Schumacher was founded in 1889, the family business has stood for style, taste and innovation. Schumacher’s collections are complete with an extraordinary range united by a respect for classicism and an eye for the avant-garde, and an unrivaled level of quality. A passion for luxury and an unwavering commitment to beauty are woven into everything we do. Learn more at www.fschumacher.com and @schumacher1889.
Created by husband and wife duo Natalie & Caleb Ebel, Backdrop is the new way to paint. The company has transformed the entire painting process from start to finish – from selecting the perfect color palette to sourcing the highest quality supplies. Backdrop offers premium, Green Wise certified, low VOC paints that come in beautifully redesigned, award-winning paint pots, 12 x 12 inch removable adhesive samples, the highest quality supplies and a perfectly curated palette of over 50 colors – all delivered quickly to your door. Since its launch in November 2018, every Backdrop sale has contributed to the International Rescue Committee, which helps displaced families in some of the world’s toughest places, and in 2020, Backdrop became the first Climate Neutral certified paint company. Learn more at www.backdrophome.com and @backdrop.
Freddie is a platform to connect interior designers with potential clients as well as a business resource for interior designers. It provides information and educational events with the aim of helping designers run their business more effectively so they can get back to what they love most about their job: the design itself. Its goal is also to connect designers with their peers and foster a sense of community. Learn more at www.joinfreddie.com and @joinfreddie.
Elizabeth Blitzer:[email protected]
Ginny Reynolds: [email protected]
KEYWORD: NEW YORK TENNESSEE UNITED STATES NORTH AMERICA
KEYWORD INDUSTRY: OTHER CONSUMERS LUXURY CONSTRUCTION & REAL ESTATE WOMEN OTHER TRADE MEN INTERIOR DESIGN HOME GOODS RETAILING
Copyright BusinessWire 2022.
PUBLISHED: 09/19/2022 17:56 / DISK: 09/19/2022 17:56
Copyright BusinessWire 2022.
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