Samsung Electronics wins the 71st iF Design Awards 2022 – Samsung Global Newsroom

Wins three Gold Awards for designs that provide customizable experiences for different lifestyles

Awarded 71 trophies in nine categories ranging from product design for TVs, appliances, smartphones and more to user experience (UX) design

Samsung Electronics received a total of 71 awards, including three Gold Awards, at the International Forum (iF) Design Award 2022, a prestigious German international design competition. Samsung Electronics received Gold Awards for its The Freestyle portable display, Galaxy Z Flip3 mobile phone and Bespoke Slim cordless vacuum cleaner. This year, Samsung received the most awards out of 11,000 submissions from 57 countries.

Founded in 1953 as Die Gute Industrieform eV, the iF Design Award conducts comprehensive assessments of differentiation and impact, among others, in a total of nine categories – Product, Packaging, Communication, Professional Concept, Interior Architecture, Architecture, Service Design, User Experience (UX) and User Interface (UI).

“It’s important that a design connects changing values ​​with innovative technologies,” said Jinsoo Kim, executive vice president of Corporate Design Center, Samsung Electronics. “We are committed to providing a meaningful experience that both meets diverse customer demands and enhances the quality of our lives.”

Three gold award-winning products recognized for their designs delivering personalized experiences to different lifestyles

The Freestyle is a portable screen that can display up to 254 cm diagonally depending on the environment in which it is used, whether on the wall, on the ceiling or on the floor, as it swivels 180 degrees.

Thanks to its lightweight and minimal design, the Freestyle is very portable, allowing the user to hold it in one hand, and can be used easily both indoors and outdoors, such as at campsites. Depending on each lifestyle, it can also be used as a Bluetooth speaker or a mood lamp that can light up in different colors.

Galaxy Z Flip3 was honored for its iconic, compact design, packed with premium features and exclusive foldable experiences, delivering a truly personalized smartphone experience. With the Galaxy Z Flip3’s unique form factor, users can enjoy the full smartphone experience when unfolded and the pocket-sized design when folded in half. Not only is the design refined by providing a large cover screen, but it also maximizes usability by allowing users to view notifications and take a quick photo even when folded.

The Bespoke Slim vacuum cleaner also won the Gold Award for its simple design that blends well with the surrounding living space. The Bespoke concept, which offers personalized products to suit lifestyles and tastes, has been applied to the product, enhancing the experience throughout the cleaning process, from product storage to dust emptying.

Total of 71 awards, from product to UX design, including TV, appliances and smartphones

With designs recognized in all categories at the iF Design Award 2022, including product and user interface (UI), Samsung Electronics won the most awards, totaling 71.

In addition to the three Gold Awards, the Neo QLED 8K, Bespoke French Door Fridge, and Galaxy Buds2 also won awards in the Product category.

One UI 4, a new Galaxy smartphone interface that allows users to personalize their devices, and Galaxy Upcycling at Home, which allows users to build a smart home by recycling unused Galaxy phones into home IoT devices were also recognized for design excellence.

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