Orange is the new chic in this Parisian furniture showroom
Pierre Yovanovitch is on the rise. Just two months after the Parisian designer revealed his new business, a collection of furniture and lighting called Pierre Yovanovitch Furniture, it unveiled a stylish new showroom in which to display stylish wares.
Of course, a chic furniture collection deserves an equally sophisticated environment. Working in six elevated rooms in an 18th-century mansion (conveniently, also shared with her studio), designer ELLE DECOR A-List and her studio created a progression of colorful, residential-scale vignettes that showcase the Yovanovich’s ability to mix the story with the new.
âCreating this opportunity for clients to experience the textures, comfort and design of new artwork in person was so important to us,â Yovanovitch told ELLE DECOR in an email. âSo the showroom was meant to set the stage for people to fully enjoy themselves and encourage them to explore the rooms in depth. “
And while the interiors may be minimal, there’s no shortage of drama. Yovanovitch worked with Atelier MÃ©riguet-CarrÃ¨re, a company known for its meticulous restorations of historic interiors – Yves Saint Laurent and his partner, Pierre BergÃ©, were dedicated customers – to develop completely new hues for each room, including bright tangerine, dusty azure, and powdery pink.
âI wanted each piece to have a distinct feel – to really create a solid backdrop for the furniture and lighting and also show how versatile the works can be in a variety of settings,â Yovanovitch explained.
To make the furniture feel even more at home, each vignette features contemporary artwork from several venerable Parisian galleries. A scattered plank photograph by Tadashi Kawamata, for example, cleverly references Yovanovitch’s oak and enamel Lovebirds dining table below. Elsewhere, a painting by Camille Henrot uses the color overlays of the Honeymoon wall lamp. But in the orange room, the references are quite personal: a series of painted plates by Matthieu CossÃ© represents a lobster, sunny fields and flowers, images of Yovanovitch’s childhood in Provence.
âThere is a rich history in the space, which I love,â said the designer, âand it ties into my overall approach to interior design – reinventing historic spaces with contemporary elements.â
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