New Media Brand Designer Home Tours provides insight into the world of interior design
The best home decor content is now on YouTube
NEW YORK, March 25, 2022 /PRNewswire/ — A new YouTube series offering insight into the world of luxury design launches today, March 25, 2022. The channel, which is called ‘Designer home visits‘ will eschew traditional home tour content (celebrity homes, DIY videos and real estate) and instead interview interior design and architectural professionals about work done in multi-million dollar homes.
A variety of aesthetics and property types will be visited across the series; ranging from modern new York waterfront apartments Maryland composed, and is aimed at an audience interested in learning more about the thought, ideas and problem-solving that go into creating a well-designed home. The first episode will follow Bostoninterior designer Liz Caan through the Georgian colonial she renovated during the pandemic. Other episodes will feature nationally published interior designers and architects whose work has been featured in publications such as The New York Times and Architectural Digest.
This new media brand is launching at a time when video-focused social platforms such as TikTok have taken over.
“Existing home decor-focused video channels are posting record numbers due to the pandemic, and a number of design brands and new media companies are flocking to start creating content on YouTube. Instagram’s act makes it prohibitively expensive to build a content business, and TikTok’s audiences and time limits lean toward a younger demographic,” says Laura Bindlossfounder of Designer Home tours and new York PR and social media agency based, nylon board.
The series will air episodes weekly on Fridays at 8:30 a.m. EST.
Home visits by SOURCE designers