MVRDV interior design for Casa Camper in Berlin
The MVRDV studio completed its first project in Berlin. It’s the Cafe Camaleon created for the famous shoe brand Camper. This interior design project was developed with GRAS Architects and Berlin architect Laura V Rave.
. The Cafe Camaleon occupies the ground floor of Casa Camper Berlin, the brand’s second hotel, which opened in 2009 in bustling and central Mitte. In this vibrant and lively space, the architects brought together three different functions and gave each one its own identity through the use of different colors. CafÃ© Camaleon is actually the lobby of the Casa Camper Berlin hotel, but it is also a cafe restaurant and retail showroom for the brand. The use of an evocative color gradient, achieved by carefully selecting details and materials, allowed architects to differentiate functions while bringing them together in the same space, creating significant visual appeal for the urban context. The venue is located near a busy shopping area in the neighborhood.
Originally, the ground floor of the building was used not only for the hotel lobby, but also as a store. Two completely different and separate spaces. The architects completely redesigned the interior to create a new design space that would best interpret the brand. The difference in schedules and uses of the three main functions – hall, cafeteria and exhibition hall – prompted the architects to work on a combined use of the same space. The result is a flexible place that can adapt throughout the day to the needs of different functions, while benefiting from the synergies created between them. The common element that brings everything together is the space of reception and interaction with the public. A clearly identified area in the restaurant is the large 18 meter counter, spanning the entire length of the premises parallel to the street frontage, serving the three facets of CafÃ© Camaleon.
The colors differentiate the functions, and the architects have chosen: Red for the hotel lobby, White for the showroom window, in line with the brand identity of Camper Lab stores, and finally Brown for the cafeteria / restaurant in homage to “cafeteria“, the typical drink made by mixing milk and coffee. The name Cafe Camaleon is a tribute to both the history of the brand – the first shoe released by Camper in 1975 was called Camaleon – and the use of color. In particular, it is a precise reference to the ability of the chameleon to adapt to the color of its environment. Likewise, the passage from one function to another in the room is accompanied by a gradual change of color. There is no clear separation, instead the colors blend into each other, creating a gradient that runs through the entire front of the street and is clearly visible in the floors, walls and counter. Through the 12-meter-long glass facade, the colors create a strong visual appeal for passers-by and the CafÃ© presents itself to the public in a different aspect depending on the point of view.
Images courtesy of MVRDV, photo by Daria Scagliola
Project name: CafÃ© Camaleon
Surface area: 250 mÂ²
Architects: MVRDV and GRAS Arquitectos
Local architect: Laura V Rave
Programs: Hotel, Commerce, Bar-restaurant
Themes: Architecture, Interiors
Photos: Daria Scagliola