Loyalty360 – Customer Loyalty News
PetSmart recently launched an exclusive interior design collection for specialty pets and home decor. From a faux leather couch for guinea pigs and hamsters to a mahogany stand to showcase aquatic life, the collection is a first of its kind for the specialty pet category.
Nate + Jeremiah products for PetSmart by interior designers Nate Berkus and Jeremiah Brent are created to bring style and function to pet parents. The collection includes specialized furniture for small animals such as aquatic animals, reptiles and gerbils.
“We’ll do everything for pets, and with this new collection, pet owners won’t have to sacrifice personal aesthetics to provide them with a wonderful home,” said Stacia Andersen, executive vice president and director of customers at PetSmart. “We’re seeing pet owners become more interested in integrating their pets into their homes and, by bringing together Nate and Jeremiah and our unparalleled expertise in pet care, we’ve created a line as beautiful as it is functional. We hope to inspire people to share their living spaces with the animals they love and make their habitats the centerpiece of the room.”
Berkus and Brent are known for their sleek aesthetics and accessible home collections. Their partnership with PetSmart has given them a new opportunity to create environments and products for pets. Both drew inspiration from the clean lines of mid-century modern design and used colors, materials, and textures that have an organic, natural feel.
“We wanted to create a collection for PetSmart that helps bring people and pets even closer together,” Berkus said. “Our design ethos is rooted in creating warm and welcoming spaces. With this collection, we hope we’ve been able to give pets the same level of functionality and style as their parents.”
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