House Beautiful and Frontgate Launch ‘A Wonderful Christmas’ Co-Designed Holiday Decor Collection… and Hint of More to Come
Posted: October 7, 2021 at 7:00 a.m. MDT|Update: 1 hour ago
NEW YORK, October 7, 2021 / PRNewswire / – Multi-channel retailer Frontgate and home decor magazine, Beautiful House today announced a co-designed holiday decor collection titled “A Wonderful Christmas”. The collection, judiciously created through a close design partnership between The front portal and Beautiful House editors, builds on traditional sensibilities with an update for today as envisioned by Beautiful House Director of styles Robert rufino.
“With a timeless combination of materials and patterns, from rich velvets and tartans to elegant poinsettias, the Wonderful Christmas collection brings holiday cheer and nostalgia into the homes of our readers. ” said Rufino. “But I love how each piece has a touch of freshness! It’s a modern take on tradition so perfect.”
Within the collection of co-designed products are a collection of exclusive 30-piece ornaments and accent ornaments; tree decoration, ribbons and tree skirt; as well as matching stockings to bring the fully designed collection to life. To complete the collection, the brands worked together to create greenery decor items such as wreaths, garlands and matching table arrangements with the aim of matching both functionality and beauty, which the The front portal client and Beautiful House the reader waits. From greenery to ornaments, the Frontgate x Maison Belle The Holiday Collaboration is a collection that reflects holiday traditions and is made up of quality ornaments to celebrate year after year.
The partnership extends over a 360 media approach with The front portal catalog pages and Beautiful House placement in the book sent to millions of luxury homes is echoed online across digital, email and social channels. Frontgate, known for its high quality furniture and decor, and Beautiful House, known for its luxury design lifestyle content, have teamed up in an unprecedented collaboration between media and retailers.
Tom bazzone, President of Frontgate, said “By combining our expertise in the domestic space, the two teams have co-designed a fresh and nostalgic holiday collection that combines both the interior design aesthetic of Beautiful House and renowned Frontgate quality. This type of creative media-brand partnership is exciting to see… and we’re just getting started. “
The front portal and Beautiful House have joined forces with capsule collections organized since spring 2021 with an organized collection of furniture and exterior decoration. Each product selected in the collections speaks both to the Beautiful House Frontgate’s editorial position and commitment to quality. A collection of interiors and table tops followed, which gave an overview of products that match the Beautiful House aesthetic. With A wonderful Christmas collection, The front portal and Beautiful House present a collection of co-designed products that adapts to the aesthetics of the brands and the value propositions for their audience. The brands are also planning to launch a collection of outdoor furniture co-designed in March 2022. This collaboration will be the first of its kind for the two brands as they create a collection of large-scale outdoor furniture that is fully accessorized as an outdoor piece. The next outdoor collection will be launched on Frontgate.com/HouseBeautiful.
Since 1991, omnichannel retailer Frontgate has inspired customers to enhance everyday life throughout the home with an assortment of stylish, high-quality, entertainment, seasonal and vacation decor items. useful. Frontgate is part of Qurate Retail GroupSM, a select group of top retail brands that also includes QVC®, HSN®, Zulily®, Ballard Designs®, Garnet Hill®, and Grandin Road®.
About Maison Belle
Beautiful House (www.housebeautiful.com) is the trusted authority on interior design, with an audience of over 25.3 million (Source: 2021 comScore Multi-Platform © MRI-Simmons (9-21 / W21). Since 1896, Beautiful House inspired readers to believe that a good life begins at home. With seductive photographs, candid conversations with the best designers and original decorating ideas, Beautiful House invites readers to dream and do. Beautiful House is published by Hearst Magazines, a unit of Hearst, a diverse global media, information and services company. Hearst attracts more monthly magazine readers than any other publisher. Hearst Magazines print and digital assets reach nearly 166 million readers and site visitors each month – 67% of all Millennials and 58% of all Gen Z, aged 18 and over (Source: 2020 comScore Multi-Platform © MRI-Simmons (12-20 / S20). With more than 25 brands in the United States, the company publishes nearly 250 magazine editions and 200 websites around the world.
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