Hidden Valley’s New Home Collection Features $10,000 Sofa
For a certain segment of the population, “more is more” is more than a truism, it’s a way of life. Nowhere is this credo more apparent than with the most popular ranch dressing company’s recent foray into home design.
Hidden Valley Ranch has announced a new partnership that transforms the popular dressing into a decor icon. This time around, the dressing company would love nothing more than to have walls across America covered in their trademark flavor.
The collection offers many interior design options in different rooms of the house, from the kitchen to the bathroom and more. The collection includes sheets, pillows, art prints, throws, placemats and more, all coming soon to the Hidden Valley website.
“We saw the ‘maximalism’ trend take over the home decor space, and since the bold ‘maximalism’ style perfectly matches the bold ranch flavor, we decided to develop Hidden Valley Ranch’s first-ever home collection. “, Deb Crandall, Hidden Valley Ranch marketing manager, told TODAY Food in an email.
Prices start at around $20 for items like patterned notebooks, coasters, and bags, and go up for shower curtains, tablecloths, wallpaper, and more, depending on the amount of ranch you want to see in your daily transactions at home.
The collection’s piece de resistance, however, is an ultra-luxe homage to the combination of pizza and ranch dressing: a quirky $10,000 sofa designed by the same designer who redecorated the brand new Palm Springs hotel. of the famous drag queen Trixie Mattel.
For the home decor collection, Hidden Valley tapped Dani Dazey, a maximalist designer who works with bold patterns and bold colors.
If you’re wondering what the word “maximalist” stands for, the design movement basically boils down to a “more is more” philosophy when it comes to interior design. Kind of like pouring a heavy sip of ranch dressing over every item on your plate.
“I couldn’t believe it when Hidden Valley Ranch asked me to design a home collection for their brand because I’m a huge fan,” Dazey told TODAY in an email, adding that the “flavor audacious” of the vinaigrette corresponds to its design. aesthetic. “Maximum design meets maximum flavor.”
Dazey said designing an “extremely fun” collectible for fellow ranch fans is close to his heart – as close as Hidden Valley Ranch and pizza come in collecting.
She said she also loves the concept of creating a buyable ad, bringing in very clear design inspirations like Andy Warhol and his famous Campbell’s soup can that serve as gallery-worthy masterpieces on top of that. of a plug for a classic brand.
Dazey said the wallpaper was her favourite, adding it was the perfect playful accent for a kitchen or dining room.
Sure, other people in your neighborhood might have that heavy damask wallpaper or even go the shabby chic route with toile de jouy on their dining room walls, but when you have dinner guests, they will have a huge idea of what dresses you up ‘serve with the salad.
Overall, Hidden Valley said they couldn’t be happier with the collection’s release, noting that they’ve already added to the collection since its debut.
“We tapped Dani Dazey for his colorful and bold designs,” Crandall said. “In addition to pieces designed by Dani Dazey, Hidden Valley Ranch has expanded the home collection with even more items designed with even more ranch, because when it comes to ranch, more is always better.”
You can find the Hidden Valley Ranch Home collection on the company’s online store.