Celebrity Cruises launches cruise ship design website
Celebrity Cruises has announced a new partnership with interior design platform Houzz to show how cruise ship design elements can serve as inspiration for home design.
With help from designers Kelly Hoppen CBE and Nate Berkus, the partnership highlights the design of Celebrity Beyond, the third ship in the Celebrity’s Edge series, recently unveiled in late April 2022.
To celebrate the ship’s modern and accessible luxury aesthetic, travelers can shop the look of the cruise ship for the first time through curated shopping lists, making it easy to replicate designs at home.
Celebrity Cruises Houzz content will run as a series of inspirational design articles throughout June, allowing people to “shop the look” for the specific products they love and be redirected to a purchase link.
“With the unrivaled design talents of Kelly, Nate and the entire design team, the level of design offered by Celebrity Beyond transcends the typical perception of a cruise ship,” said Celebrity CEO Lisa Lutoff-Perlo. Cruises. “We wanted to emphasize that there are cruise ships and then there are Celebrity Cruises ships, and Houzz is the perfect partner to showcase our innovative design vision.”
“Our guests continually share how much they wish their home had the modern residential vibe of our ships and by using the unique purchasable content feature on Houzz, we can now make their dreams come true,” Lutoff-Perlo continued.
Additionally, Houzz will be running a contest on its platform giving readers a chance to win a cruise on Celebrity Beyond. The competition will run from June 12 to July 10, with readers having to answer a question based on the articles’ related content to win.
Articles will focus on different elements including Making the Most of Your Living Space, Elevated Outdoor Living, and Cultural and Tourism Influence in Design.
Celebrity Beyond sails across the Mediterranean in its first European season until early October, then heads to the Caribbean.
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