Benjamin Moore Introduces ben® Enhanced Interior Paint | Your money

MONTVALE, NJ–(BUSINESS WIRE)–July 26, 2022–

Benjamin Moore, North America’s favorite paint, color and coatings brand, has reintroduced its ben ® interior paint with an improved formula that delivers effortless painting experiences for residential painting contractors and do-it-yourselfers.

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Benjamin Moore introduces ben Enhanced interior paint (Photo: Business Wire)

The new ben ® interior offers maximum ease of application and is easy to touch up and maintain, for a friendly painting experience with flawless premium results. The low-odor, zero-VOC formula provides better scuff resistance in every gloss and hides existing paint color in fewer coats.

“The enhancements to ben ® Interior were developed with paint professionals and homeowners in mind who aspire to the next level of quality in premium paint,” said Alyssa Scagnelli, Senior Director of Product Marketing at Benjamin Moore. “The new formula’s exclusive technologies ensure superior coverage with long-lasting results, encouraging both confidence and efficiency in painters at all skill levels.”

To make the color selection process easier, Benjamin Moore recently introduced an updated digital color experience, making searching and selecting from over 3,500 colors seamless. New enhancements allow users to search for all colors, see how each appears in different lighting and more. After selecting their top picks, users can take advantage of paint color swatches to test out their selections before committing, reducing the stress of choosing a color and leaving room for a focus on the power that will bring a fresh coat of paint.

Now available in matte and satin/pearl finishes, in addition to eggshell and semi-gloss finishes, ben ® Interior is tintable in over 3,500 Benjamin Moore colors and is available exclusively at Benjamin Moore retailers in the United States. , in Canada and at international distributors. To learn more or to locate a retailer near you, visit benjaminmoore.com.

About Benjamin Moore

Founded in 1883, Benjamin Moore is North America’s preferred paint, color and coating brand. A leader in the manufacture of premium quality residential and commercial siding, Benjamin Moore maintains an unrelenting commitment to innovation and sustainable manufacturing practices. The portfolio covers the brand’s flagship paint ranges, including AURA®, Regal® Select, UltraSpec®, well ®, ADVANCE®, ARBORCOAT® and more. Benjamin Moore is renowned for its extensive color collection of over 3,500 colors and design tools for consumers and professionals, including the Benjamin Moore Color Portfolio® app. Benjamin Moore paints are available exclusively from 7,500 locally owned and operated companies. paint, decor and hardware retailers in the United States and Canada as well as in 75 countries around the world.

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CONTACT: Kelly Sinatra

Benjamin Moore

[email protected]

KEYWORD: UNITED STATES NORTH AMERICA NEW JERSEY

SECTOR KEYWORD: COMMERCIAL BUILDING AND REAL ESTATE CONSTRUCTION AND REAL ESTATE OTHER SPECIALTY TRADE OTHER CONSTRUCTION AND REAL ESTATE COMMERCIAL INTERIOR DESIGN RESIDENTIAL BUILDING AND REAL ESTATE

Source: Benjamin Moore

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PUBLISHED: 07/26/2022 07:47 / DISK: 07/26/2022 07:47

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